Enterprise and Marketing

Enterprise and Marketing  

Enterprise and Marketing provides students with an opportunity to develop applied knowledge and practical skills in enterprise and marketing.


 Key Stage 4 – 3 x 1hr per week

Key Stage 4 Qualifications

 Cambridge National in Enterprise and Marketing (OCR)

Unit 1

Externally assessed through an OCR set and marked 1 hour 30 minutes exam.

The first unit underpins the other learning in this qualification. Students will learn about the techniques businesses use to understand their market and develop their products, investigate what makes a product viable and understand how businesses attract and retain customers. They will also learn about key aspects of small businesses, including ownership and functional activities.                    

Unit 2

Internally assessed and OCR moderated coursework.

Students are provided with a business challenge. From this they will create a researched and costed business proposal. Students will need to undertake activities such as conducting market research, presenting data, using idea generation tools, seeking and acting on feedback and costing proposals. This unit will develop students' self-assessment, collaborative working, creativity, numeracy, research and evaluative skills.

Unit 3

Internally assessed and OCR moderated coursework.

Students will prepare for and pitch their own business proposal that they developed in Unit 2. Alongside developing a brand identity, students will investigate how to best prepare their product and then plan and prepare their pitch. After delivering their practice and professional pitch they will review their own performance and business proposal. This unit will develop students' analysis and self-evaluative skills as well as those relating to self-presentation. 

Past Result

 This is a new course, first examination 2019







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